The company’s Location Conversion Index (LCI) is available to brands and agencies through a self-service dashboard, with insights like which types of media drove the most visits, which types of people visited, and the cost per incremental visit. With its marketing platform powered by location data, NinthDecimal provides clients with one-on-one targeting and the ability to understand whether or not specific media campaigns are driving foot traffic or sales at physical store locations. The solution can be used on its own or together with CraveLabs’ hybrid mobile DSP/DMP platform. Because it’s designed to be used by media planners and location analysts, who may or may not have data science backgrounds, DropIn Vantage’s tools are available through a simplified map-based interface. DropIn Vantage includes tools designed to help customers analyze locations, including both brick-and-mortar and digital properties, with an index of consumer personas inside specific geographic boundaries. Released by CraveLabs in December, DropIn Vantage is an expansion of the company’s existing DropIn mobile DSP/DMP solution, with self-service tools that customers can use to leverage audience segments from more than 800,000 available consumer personas. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.
In a 2017 report published by Dresner Advisory Services, 63% of respondents ranked location intelligence as a topic that’s “critically important” or “very important” to ongoing business operations, and location intelligence was cited as being more critical than big data, social media analytics, and the internet of things (IoT).īy opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. The demand for these types of solutions is certainly there. Thanks in part to the maturing location intelligence market, a small but growing number of firms are providing self-service capabilities to sophisticated clients.
March Equinox (Vernal Equinox) is on Sunday, 20 March 2022, 10:33 in Time.When CraveLabs opened up its platform to media planners and analysts looking for self-service location intelligence solutions last year, the company joined a select group of hyperlocal vendors. Note that Daylight Saving Time starts on Sunday, 13 March 2022, 02:00, and this is accounted for above. Dates are based on the Gregorian calendar. Time is adjusted for DST when applicable. (See the note below this table for details) Note: hours shift because clocks change forward 1 hour. Business Date to Date (exclude holidays).
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